Feijoada da Véia sells over 18,000 meals in its first 24 months
With automation and advanced marketing strategies, Feijoada da Véia has become the best-selling and top-rated feijoada in Mogi das Cruzes.
feijoadas sold
Turning a recipe into a business requires more than a great product. It means building a brand, establishing a market presence, and creating the conditions for sustainable growth.
Boigy contributed to the development of Feijoada da Véia, bringing together strategy, identity, communication, and digital solutions to transform a culinary concept into a structured commercial brand.
From an idea to a brand.
The project began by defining the elements that would shape the business identity, including its personality, value proposition, and customer experience.
Based on this direction, communication and digital solutions were developed to present the product, connect with customers, and support commercial growth.
Strategy, communication, and technology working together.
The project combined several Boigy capabilities, connecting brand positioning with practical operational needs.
Areas of development.
- Brand development: visual identity and communication direction.
- Digital presence: customer communication channels.
- Commercial communication: campaigns and promotional materials.
- Digital solutions: resources supporting purchasing experiences and commercial operations.
Over 18,000 meals sold in 24 months.
During its first two years, Feijoada da Véia sold more than 18,000 meals across 7,486 orders.
These figures mark an important stage in the evolution of a business that began as a culinary concept and developed its own market presence.
More than visual identity.
The project demonstrates how strategy, creativity, and technology can support a business from its earliest stages, connecting brand identity, customer experience, and operational needs.
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Meaningful conversations
open up new possibilities.
Every business is at a different stage. Tell us about yours, the challenges you face, and where you want to go. A great partnership could start right here.