Damebe Construtora: digital marketing strategy to connect real estate developments with new buyers

In the real estate market, reaching potential buyers requires more than presenting the characteristics of a development. It requires understanding audience behavior, identifying communication opportunities, and using digital channels strategically.

It is within this context that Boigy works with Damebe Construtora, developing and managing digital campaigns focused on lead acquisition and the generation of commercial opportunities.

The work encompasses the Santorini Residencial, Inspiratto, Duetto, and Way developments, combining paid media strategies and audiovisual production to address the particular characteristics of each project.

Media strategy aligned with commercial objectives

Each real estate development has characteristics that influence how it should be promoted, from its location and property types to the profile of potential buyers.

Based on these particularities, Boigy develops digital media strategies that consider campaign objectives, audience definition, and communication opportunities on each platform.

Planning guides the allocation of advertising investments and the selection of the most appropriate approaches to attract potential buyers and encourage contact with the developer's sales team.

Performance campaigns and lead generation

In its work for Damebe Construtora, Boigy is responsible for the distribution and management of paid media campaigns on Meta platforms, including Instagram and Facebook, as well as Google, in addition to creating advertising materials for specific campaigns.

The operation includes campaign setup, audience segmentation, and performance indicator monitoring.

Based on the analysis of results, adjustments are made to campaigns to improve the allocation of advertising investments and the generation of commercial opportunities.

This approach combines creativity and data analysis in a continuous optimization process focused on acquiring leads interested in Damebe's developments.

Audiovisual production to showcase each development

Visual communication is particularly relevant in the real estate sector, where images and videos help present a development's distinguishing features and bring audiences closer to the experience of its spaces.

As part of the partnership, Boigy carries out audiovisual shoots and develops materials through editing and final production, taking into account the objectives and formats of each campaign.

The content is primarily used in digital advertisements but may also be incorporated into the developer's organic communication, expanding the potential applications of the productions.

This approach makes it possible to develop materials aligned with paid media needs, using visual resources that highlight the developments and contribute to effective communication.

Construction progress updates through aerial imagery

Audiovisual production also includes documenting construction progress at the Santorini Residencial and Inspiratto developments.

Through periodic shoots, including drone footage, Boigy documents different stages of construction, providing an up-to-date perspective on their progress.

These recordings are transformed into audiovisual content that allows interested buyers and future residents to follow the progress of the projects.

In addition to documenting construction progress, these materials contribute to more transparent communication and closer relationships with the audience.

A digital structure connecting communication and opportunities

The partnership also includes the development of Damebe Construtora's corporate website, designed to present the company and its real estate developments within its own digital environment.

The website complements paid media activities, providing a touchpoint for those who wish to explore the projects and obtain more information.

In this way, the institutional presence, performance campaigns, and audiovisual materials work together, providing a consistent experience across different touchpoints with potential buyers.