Offer Importados reaches 3.4 million views through an integrated marketing strategy
The strategies expanded the brand's reach to 438,000 people, with 48 successful campaigns and 337 creative designs.
views
With more than 34 years of history in Mogi das Cruzes, Offer Importados has built a reputation based on product diversity and close relationships with its customers. To support the brand's evolution and expand its digital presence, Boigy developed and implemented an integrated communication strategy.
The project brought together strategic planning, social media management, audiovisual production, advertising campaigns, and digital and traditional media within an ongoing marketing operation.
Communication across multiple touchpoints.
The strategy focused on strengthening the brand's presence, reinforcing its positioning, and creating new opportunities to connect with different audiences.
Rather than producing isolated content, the work involved building consistent communication across commercial campaigns, promotional activities, and institutional initiatives.
An integrated approach.
- Strategic planning: communication guidelines, campaigns, and opportunities throughout the commercial calendar.
- Social media: ongoing channel management, editorial development, and brand presence.
- Audiovisual production: photography and video content for products, campaigns, and commercial initiatives.
- Advertising campaigns: creative concepts, assets, and communication initiatives.
- Online and offline media: planning and execution to expand communication reach.
3.4 million views.
The integrated approach helped Offer's communication reach 3.4 million views, expanding brand exposure across digital channels.
These results reflect an ongoing effort in which strategy, creativity, and execution work together.
Experiences that bring brands and people together.
Among the initiatives developed, the Mega Degustação event illustrates the connection between communication and experience, creating opportunities for Offer, its partners, and consumers to interact beyond digital channels.
The project demonstrates how complementary marketing disciplines can strengthen the presence of an established business.
The experience of those
who build alongside us.
Wendell Chapinote
Assistant
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